Our colleagues at FairLife Lung Cancer Care are launching a major campaign this month on television networks across Greece.
The promotional campaign focuses on raising awareness and the critical role of screening and early diagnosis as the most powerful ways to save lives and improve outcomes.
It’s core message is that LungCancer affects us all.
From FairLife LCC:
Why is this message so important?
The journey of the disease is often filled with uncertainty and fear. However, the way we face it can significantly change its course — through proper information, support, and hope. When people aren’t aware, fear grows and lives can be lost. For this reason, FairLife L.C.C. emphasises the power of prevention, promoting screening as a decisive step in protecting against lung cancer. Early diagnosis can save lives.
The scientific community supports our initiative:
- The Hellenic Thoracic Society
- The Hellenic Radiological Society
- The Hellenic Society of Thoracic, Cardiovascular Surgeons
- The Hellenic Society of Radiation Oncology
- The Hellenic Society of Pathology
- The Hellenic Society of Medical Oncology
We warmly thank the renowned actor and director, George Karamichos for taking part in the video and for supporting FairLife L.C.C.’s mission. His contribution helps us spread the message of early lung cancer diagnosis to the wider public.
The script and direction were undertaken by Sofia Evangelinou.
The television broadcast of the social message is supported by Mindshare and Digi8.
You can see the campaign video here: youtu.be/OFOP8kKYXck?si
The full campaign press release is here.